Sales Tech Day

The leading Account-Based Selling & Marketing (ABX) community in Northern Europe

About Sales Tech Day

Why are we doing this?

JB Daguené: "In the past 10 years, I've trained 400+ salespeople in the region. Chances are you've been in one of my trainings, you have seen some of my slides, or someone on your team has!"

What's the problem?

"The methodology I trained all these talents with is dead. Sadly, this model pushed the profession to depend on tools instead of customer-centric knowledge."

So what's the solution?

"Account-based Marketing & Sales (ABX) + AI (if used correctly) + customer-centric frameworks = the winning combo to win in 2024"

Our mission is to elevate the sales profession. Here's what we shared in 2024:

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For SDRs, AEs, CS & Sales Leaders

We shared:

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Use AI to break through the noise with ultra-personalized account-based research and outreach
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Do intent-based outbound by scoring and enriching data with AI
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Use LinkedIn and generate a qualified pipeline from social selling
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Give the role of your customer to AI and let your customer coach you
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Customer-centric tips to grow your revenue retention
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For Sales Ops, Marketing Ops & RevOps

We shared:

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How RevOps teams are shifting the GTM today
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How to enrich your CRM with actionable account-based AI insights for salespeople
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How to implement Account-Based Marketing & Selling (ABX) workflows
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For Marketing, Demand Gen and ABM Leaders

We shared:

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How to run cluster-based ABM campaigns that drive revenue and future pipeline
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Exclusive ABX workshop with Fullfunnel and Evergrowth (Application required)
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Latest GTM trends from Winning by Design

Meet Our Star Speakers & Panelists

Elevating the sales profession

Our focus is on elevating the sales profession. Last time around, we focused on:

  • GTM
  • RevOps,
  • AI + Account-based selling,
  • Social selling,
  • Customer-centric sales playbooks

Learn more about cutting edge techniques for leveraging artificial intelligence, social selling, and technology to Sell More.